Published on : 20 July 20203 min reading time
You must be present where your customers are. Today, no company can no longer do without digitalisation. Therefore, the creation of a showcase site is more than a necessity for companies. But what is it? And why create a showcase site?
What exactly is a showcase site?
A showcase site is not an e-commerce site. No! It is a site that will be a showcase for Internet users. It generally contains all the information you need to know about the company: location, opening hours, contact information, etc… Warning! No purchase can be made on the site. This will facilitate management!
Note: A showcase site is not suitable for online merchants. It is especially reserved for companies that do not resell products or services on the Internet. Why is this? Because there is no interactivity with Internet users.
But what is the importance of a showcase site?
Do you want to be part of the digital world? The showcase site for a company can guarantee you a good online presence, strengthen your credibility and enhance the value of your company. In addition, Internet users will have access to all the necessary information on your platform. By working well on your content and design, you will give an excellent image of your company to visitors. This can push them later on to the act of buying. It is also a good way to stand out from the competition. If you don’t exist on the Internet, your customers will rush to your competitors!
Moreover, the showcase site will allow you to expand your network. Your shop can become popular and be known by new customers thanks to search engines. In this way, optimize your referencing to appear on the first page of Google! Finally, it’s communication at a lower cost! You will not need to invest a large budget to set up a showcase site.
But how to create a showcase site?
The most reliable solution? Use a web agency. It will be able to meet your expectations at a very attractive price. The advantage? You will benefit from a tailor-made showcase site that will reflect your image and will mark the spirit of the public. However, not all agencies are the same. Therefore, it is advisable to check the experience of the service provider, the competence of the team that will be in charge of the project and the expertise of the members, etc. In addition, everyone is also free to set their own rates. There can therefore be a large gap, hence the interest in making comparisons before committing.