At present, many Internet users are betting on the Internet to find an online or offline provider rather than relying on the physical Yellow Pages, probably because of the high accuracy offered by search engines. Indeed, the latter offer highly targeted search results with the sole aim of providing the answers most awaited by customers. Indeed, in order to offer a better result to Internet users’ searches, the Internet giant Google geolocates the position of the latter. This is the main reason why it is crucial for companies to give major importance to their Google Maps referencing so that customers can find them easily through the Google map. This then comes down to the question of how to optimize it.
Google My Business: a service for SMEs to appear on Google Maps
In recent years, Google has paid particular attention to regional or departmental referencing in order to always offer solutions that best meet users’ expectations. Currently, the Internet giant is increasingly adopting geolocation so that Internet users have easy access to the services and products closest to their homes. For example, if you walk down the street and look for a pizza shop or a dentist, Google refers to your geographical position to display an address that is nearby. Therefore, companies will have to adapt to this new search engine strategy in order to be optimally visible on the web.
For this, using Google My Business is an ideal alternative to appear on Google Maps. It is indeed a tool that Google has set up for entrepreneurs. From now on, you have the possibility to update information about your business, but also to add photos, comments and much more. The goal is to boost your appearance on Google Maps. After registering on Google Maps, the search engine will reference all the information about you within Google Maps, Google Search and Google the main search engine.
By marking your presence on this tool, you will be able to read and respond to the various opinions of your customers, publish photos or even offer virtual tours of your company. Apart from that, you will also be able to add new news, events, etc.
Appear in Google Maps with Google My Business?
Google My Business is a free, fast, simple and beneficial solution for entrepreneurs who want to increase the visibility of their businesses on the web. Since there are generally few local businesses listed on this tool, feel free to get started to learn more about how to appear on Google Maps. To get started, you’ll need to create your account on Google My Business.
Go to the platform and click on “register your business on Google”. Create your account in a few steps and sign in with an existing account. Once you’re logged in, you’ll be able to take full advantage of the efficiency and accuracy of the service. Once you’ve done this, it’s important that you create a location and type of business before allowing Google to manage your account. To do this, make sure you check “I’m authorized to manage this location” and then click “continue.
In order to give your targets access to complete information about you, it is advisable to add one or two photos, opening hours, contact information, a brief presentation of your page, your website, etc. Don’t forget that it is with complete information that you will be able to optimize your position on Google Maps.
Well-noted tips for boosting your visibility on Google Maps
Don’t forget that it is with a good Google Maps referencing that you will be able to give your company the place it deserves on the search engines. Therefore, you will need to work well on your business record so that it can be optimized to the maximum. This is the key to an efficient and advantageous local referencing. To start, make sure you take into account the consistency of your Google My Business listing. Note that this consistency is usually checked at all levels. Google will then consider all the details you’ve provided in the business listing.
Next, think about improving the authority of your website. This is about the trust that search engines place in you. The authority is then not only translated by the quantity, but also by the quality of the links pointing to your website. Note that the more you acquire reliable links, commonly known as backlinks, the more confidence the engine will give you will be immense. Don’t forget that this authority is also taken into account by Google for your professional listing on this search engine.
Never neglect the impact of reviews on your ranking
In order to position your business listing on Google Maps, you need to regularly look at customer reviews about your ranking. The objective is to make the necessary improvements for optimal visibility of your service site or online sales site. Indeed, reviews are one of the factors that most affect your local ranking. Among other things, it lists your establishment and your competitors based on local searches.
That said, you need to consider quantity, average rating, freshness, and responses to reviews from various users. In fact, it is a good idea to get feedback from your satisfied customers in order to increase not only their number, but also your average. However, since only 1% of customers leave opinions as they wish, don’t wait and get them talking by asking questions about your services. By the way, don’t forget to focus on customers who are completely satisfied with your services.